Wednesday, September 12, 2012

Wk. 10 EOC: What are the benefits vs. the features?

The benefits of donating to the "Everyone Deserves A Snuggly" Foundation are the knowledge that you've given a child a joy that will be with them forever. Meet ups for distribution will bring that knowledge to the individuals personally and they will get to experience the joy the child feels at being given a friend. 

"A product is more than a simple set of tangible features. Each product or service offered to customers can be viewed on three levels. The core customer value consists of the core problem-solving benefits that consumers seek when they buy a product. The actual product exists around the core and includes the quality level, features, design, brand name, and packaging. The augmented product is the actual product plus the various services and benefits offered with it, such as a warranty, free delivery, installation, and maintenance." - Marketing An Introduction Armstrong/Kotler pg. 238

The features of the products will be

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