Thursday, August 30, 2012
Price
The price for the bears runs on average $20. The amount an individual donates is up to them. All the money raised from donations will go into getting the bears, fuel for transporting them, and further advertising for the foundation.
Promotion
In promoting the Everyone Deserves a Snuggly Foundation, we will be placing posters in the Kohl's stores. We will be Tweeting regularly about events where donations can be made or bears can be distributed. The blog for the foundation will be updated with photos of previous events to encourage potential donors and helpers to participate in future events.
Business Mission Statement
The “Everyone Deserves a Snuggly” Foundation will be
providing teddy bears or other stuffed animals to orphans and children in
foster care. The animals will be passed out by volunteers who donate their time
to taking the bears and personally handing them to each child. We will begin with
a small number of animals donated by individuals in the community. As the
foundation develops, more animals will be donated and the number of children we
are able to donate to will grow. Further reaching into the community will be
achieved through the development of the foundation and research into the areas
that need our help.
Wednesday, August 29, 2012
Wk. 8 EOC: Creative Content
For my creative content, I will be creating posters with the
logo and foundation information such as contact information and location
addresses. These posters will be placed in the stores where the bears can be
purchased.They will also be available for viewing online through social media outlets such as Facebook, Twitter, and Tumblr. The sites will have pages dedicated to the "Everyone Deserves a Snuggly" foundation, what we are doing, and where our drop off locations are. The
sites will be updated regularly with photos, blogs, and numbers of how many
animals have been donated to a certain point in time.
Wednesday, August 22, 2012
Wk. 7 EOC: The Pitch
To give orphans and children in foster care a teddy bear of their own to keep with them forever. The "Everyone Deserves A Snuggly" Foundation would team up with a local Las Vegas orphanage or foster care system to deliver the teddy bears that are donated. The bears would be procured through donations made in store at Kohl's. There will be bins in the stores where people can drop of new stuffed animals to be donated.
1954 Innerbelt Business Center Drive
Saint Louis, MO 63114
Suggestions, Questions, Compliments
Guest.Services@buildabear.com
Our Mailing Address
Build-A-Bear Workshop1954 Innerbelt Business Center Drive
Saint Louis, MO 63114
Wednesday, August 15, 2012
Wk. 6 EOC: Me x 3
Three items that have been bought by me or for me specifically that define
me are my laptop, my spandex shorts, and my fuzzy green blanket.
My laptop is a Dell laptop with a 17.5 inch screen. It has the fastest processor on the Dell market, came installed with Adobe Photoshop and Premiere for photo editing and video making. It has a CD/DVD/Blu-ray player for watching movies. It has a web cam built into it so that I can video chat with my friends in other countries. My dad bought me the laptop after my previous laptop stopped working. He put a lot of thought into what elements he paid for when he bought it as I am a photographer and vlogger and I need specific programs to keep up with what I do. I also like watching movies and playing games on my computer so the elements he included where important.
My spandex shorts are Old Navy Active shorts that were purchased for me as a gift. These define me because I am an athlete and the feel, movement, fit, and breathability of fabric are important to me. I practically live in spandex shorts. I wear them under everything from my costumes for shows to clothes for church. I like the way they feel on me and that they make it easier for me to dance.
“Champion athletic wear segments its markets according to benefits that different consumers seek from their activewear. For example, “Fit and Polish” consumers seek a balance between function and style—they exercise for results but want to look good doing it. “Serious Sports Competitors” exercise heavily and live in and love their activewear—they seek performance and function. By contrast, “Value-Seeking Moms” have low sports interest and low activewear involvement—they buy for the family and seek durability and value. Thus, each segment seeks a different mix of benefits. Champion must target the benefit segment or segments that it can serve best and most profitably, using appeals that match each segment’s benefit preferences.” – Marketing and Introduction, Armstrong & Kotler
My fuzzy green blanket was something that I bought while on a trip to San Diego. We were staying on my uncle’s boat and it was a lot colder than I had planned for so my mother and I stopped at the Wal-Mart near the marina. We stopped by the blankets section and that particular little blanket just felt right. I love the feel of fuzzy things against my skin. My favourite colour is green and the blanket was the perfect size for me to wrap myself in for the night. It continues to be my favourite blanket to this day.
My laptop is a Dell laptop with a 17.5 inch screen. It has the fastest processor on the Dell market, came installed with Adobe Photoshop and Premiere for photo editing and video making. It has a CD/DVD/Blu-ray player for watching movies. It has a web cam built into it so that I can video chat with my friends in other countries. My dad bought me the laptop after my previous laptop stopped working. He put a lot of thought into what elements he paid for when he bought it as I am a photographer and vlogger and I need specific programs to keep up with what I do. I also like watching movies and playing games on my computer so the elements he included where important.
My spandex shorts are Old Navy Active shorts that were purchased for me as a gift. These define me because I am an athlete and the feel, movement, fit, and breathability of fabric are important to me. I practically live in spandex shorts. I wear them under everything from my costumes for shows to clothes for church. I like the way they feel on me and that they make it easier for me to dance.
“Champion athletic wear segments its markets according to benefits that different consumers seek from their activewear. For example, “Fit and Polish” consumers seek a balance between function and style—they exercise for results but want to look good doing it. “Serious Sports Competitors” exercise heavily and live in and love their activewear—they seek performance and function. By contrast, “Value-Seeking Moms” have low sports interest and low activewear involvement—they buy for the family and seek durability and value. Thus, each segment seeks a different mix of benefits. Champion must target the benefit segment or segments that it can serve best and most profitably, using appeals that match each segment’s benefit preferences.” – Marketing and Introduction, Armstrong & Kotler
My fuzzy green blanket was something that I bought while on a trip to San Diego. We were staying on my uncle’s boat and it was a lot colder than I had planned for so my mother and I stopped at the Wal-Mart near the marina. We stopped by the blankets section and that particular little blanket just felt right. I love the feel of fuzzy things against my skin. My favourite colour is green and the blanket was the perfect size for me to wrap myself in for the night. It continues to be my favourite blanket to this day.
Wednesday, August 8, 2012
Wk. 5 EOC: Super Bowl Commercials
This commercial was great because it included what was relevant
to society at the time it was made. There was a new car on the market and the
focus of society was on the ever present issue of weight. The commercial showed
the effectiveness of a diet change and exercise. There is a change of the car
from the opening frame to the middle of the commercial portraying a passing of
time. It then showed the commercial as if it was being viewed in the future
therefore showing it as a continuing issue. They played off of a piece of our
pop culture using the references to Star Wars. Volkswagen has used Star Wars
for advertising for a while.This factor is referenced in the end of the commercial further pushing the fact that the commercial takes place in the future.
“The Super Bowl has a lot to offer to the right advertisers.
It’s the most-watched TV event of the year. It plays to a huge and receptive
audience—almost 100 million viewers who put away their DVR remotes and watch it
live, glued to their screens, ads and all. In fact, to many viewers, the Super
Bowl ads are more important than what happens on the gridiron. Last year, the
game itself drew an average rating (the percent of TV-owning households
watching) of 41.6; the ads drew 41.22.” – Marketing: An Introduction, Armstong
& Kotler
"The problem is to find unobtrusive ways to enter consumers’ social conversations with engaging and relevant brand messages. Marketing has 'historically been an exposure and intrusion practice—get in someone’s face and talk about the attributes of the brand,' says a social media analyst. “That approach works less and less effectively all the time, and it is absolutely fatal in the social arena.”21 Moreover, simply posting a humorous video, creating a social network page, or hosting a blog isn’t enough." – Marketing: An Introduction, Armstong & Kotler
Due to the research of the marketing department, Volkswagen has found a way to follow this statement. They found a way to incorporate pop culture to keep the conversation going and used it as a clever hook.
"The problem is to find unobtrusive ways to enter consumers’ social conversations with engaging and relevant brand messages. Marketing has 'historically been an exposure and intrusion practice—get in someone’s face and talk about the attributes of the brand,' says a social media analyst. “That approach works less and less effectively all the time, and it is absolutely fatal in the social arena.”21 Moreover, simply posting a humorous video, creating a social network page, or hosting a blog isn’t enough." – Marketing: An Introduction, Armstong & Kotler
Due to the research of the marketing department, Volkswagen has found a way to follow this statement. They found a way to incorporate pop culture to keep the conversation going and used it as a clever hook.
Wednesday, August 1, 2012
Wk. 4 EOC: Business Vs. Consumer Buying Behavior
Wk. 4 EOC: Business Vs. Consumer Buying Behavior
Consumers buy for the emotional attachment they have to
products.
“At a general level, marketing medical imaging technology or diesel locomotives to business customers is like selling refrigerators to final buyers. It requires a deep-down understanding of customer needs and customer-driven marketing strategies that create superior customer value.” - Marketing An Introduction Gary Armstrong, Philip Kotler
“Also, with GE’s business customers, buying decisions are
much more complex. An average consumer buying a refrigerator might do a little
online research and then pop out to the local Best Buy to compare models before
buying one. In contrast, buying a batch of jet engines involves a tortuously
long buying process, dozens or even hundreds of decision makers from all levels
of the buying organization, and layer upon layer of subtle and not-so-subtle
buying influences.” - Marketing An Introduction Gary Armstrong, Philip Kotler
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