Wednesday, July 25, 2012

Wk. 3 EOC: My Deomgraphics

 “One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks. A recent study found that 91 percent of Millennials are on the Web, making up 32 percent of all U.S. Internet users. According to another study, 77 percent of Millennials frequent social networking sites and 71 percent use instant messaging. “All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it’s not something separate. It’s just something they do.” - Marketing: An Introduction Armstrong/Kotler

I feel quite strongly that I agree with what the textbook says for my generation. It fits me very well. The description of the people born between 1977 and 2000 matches really well with the people I know. We are lost without our cell phones and have problems when we are away from our social networking or our games.

“However, the Millennials are bombarded with marketing messages coming at them from all directions. And rather than having mass marketing messages pushed at them, they prefer to seek out information and engage in two-way brand conversations. Thus, reaching these message-saturated consumers effectively requires creative marketing approaches.” - Marketing: An Introduction Armstrong/Kotler

Due to the fact that so much advertising is pushed at us, we tend to focus our attentions on what appeals to us and what we are interested in, what we like.

Wk. 3 EOC: Making Money for Good

Wk. 3 EOC: Making Money for Good
The first company I came across that uses their profits for good is Feed Projects, “a company that makes and sells luxury fashion handbags and other items to help raise awareness and money for the UN World Food Program, Unicef, and other charities.” - The Christian Science Monitor, Scott Henderson The company was co-founded by Lauren Bush and started in 2006 when she designed a bag that would benefit the United Nations' World Food Programme's (WFP) School Feeding program. The WFP feeds and educates hungry children in Asia, Latin America, and Africa. Lauren first created the Feed 1 bag, which is a reversible burlap and organic cotton bag that is much like the bags used by the WFP to distribute food. Bags are stamped with the number “1” and the quote “FEED the children of the world.” The sale of one bag feeds and keeps one child in school for one year.
Feed is a one for one program. For every bag sold, another is donated. These bags are filled with things needed by the people they are given too. For example, one FEED Health backpack sold here will donate a backpack filled with medical supplies to a medical professional in Millennium Village in Africa.
The next company I found doing good with their profits is Fenugreen. This company developed FreshPaper, a product used to keep food fresher for longer. “Revenues generated through sales help to support the research and development of more solutions to further reduce the global issue of food spoilage.” – The Christian Science Monitor, Scott Henderson Farmers grow enough food to feed our planet, yet many are starving. Twenty five percent of the world’s food is lost to spoilage. Fenugreen is working to solve this problem with their FreshPaper. FreshPaper is a mixture of edible organic extracts. The sale of FreshPaper goes to help donate more to food banks, food pantries, and those without refrigeration who wish to provide healthy, fresh alternatives to the hungry.

http://www.csmonitor.com/World/Making-a-difference/Change-Agent/2012/0411/Young-entrepreneurs-do-good-and-make-a-profit

Saturday, July 14, 2012

EOC Wk. 1: Great Customer Service


An experience I had where I received great customer service was when I bought a DVD at Wal-Mart and when I opened the package at home, I discovered the disc was scratched due to the fact that the case was damaged on the inside. I brought my receipt and the DVD into the store with me and went up to the customer service desk. The lady there listened very closely to what I said, took a look at what was going on with the DVD and asked me to please wait. She took the DVD and my receipt back to the electronics department and brought me back a new copy of the DVD that was intact. There was no new charge for her time or the new DVD.

For this reason, I continue to use the same Wal-Mart and whenever I have problems with products from the store, I’m reassured that the service I will receive from their customer service department will be excellent quality.

Wk. 1 EOC: My Voice

My name is Angel Donohew. I am a professional photographer with an unconventional style. Posed photography is not my thing. I decided to be a photographer when my younger brother gave me my first camera at around thirteen years old. I fell in love with the feeling of capturing the moments in my life as they happened. Making original shots with natural lighting is my goal. My system is to meet with you before our shoot to get to know you a little better. What are your interests and favorite things to do? I’d love to incorporate your ideas into my shots. Ultimately, your happiness and comfort are my goal. I like to make some shots in black and white for a more dynamic feel. As with all things in my life, my experience is continually growing and expanding. I like to try all sorts of fun angles and levels with my pictures. Capturing my subject in a way that suits them as well as the style of the picture is always an adventure. In the future I’d like to be able to take family portraits as well as pet photography, head shots for models and actors that capture who they are and not just what they look like. I prefer shooting things right the first time to limit my post processing.