Three items that have been bought by me or for me specifically that define
me are my laptop, my spandex shorts, and my fuzzy green blanket.
My laptop is a Dell laptop with a 17.5 inch screen. It has the fastest processor
on the Dell market, came installed with Adobe Photoshop and Premiere for
photo editing and video making. It has a CD/DVD/Blu-ray player for watching
movies. It has a web cam built into it so that I can video chat with my friends
in other countries. My dad bought me the laptop after my previous laptop
stopped working. He put a lot of thought into what elements he paid for when he
bought it as I am a photographer and vlogger and I need specific programs to
keep up with what I do. I also like watching movies and playing games on my
computer so the elements he included where important.
My spandex shorts are Old Navy Active shorts that were purchased for me as a
gift. These define me because I am an athlete and the feel, movement, fit, and breathability
of fabric are important to me. I practically live in spandex shorts. I wear
them under everything from my costumes for shows to clothes for church. I like
the way they feel on me and that they make it easier for me to dance.
“Champion athletic wear segments its markets according to benefits
that different consumers seek from their activewear. For example, “Fit and
Polish” consumers seek a balance between function and style—they exercise for
results but want to look good doing it. “Serious Sports Competitors” exercise
heavily and live in and love their activewear—they seek performance and
function. By contrast, “Value-Seeking Moms” have low sports interest and low
activewear involvement—they buy for the family and seek durability and value.
Thus, each segment seeks a different mix of benefits. Champion must target the
benefit segment or segments that it can serve best and most profitably, using
appeals that match each segment’s benefit preferences.” – Marketing and
Introduction, Armstrong & Kotler
My fuzzy green blanket was something that I bought while on a trip to San
Diego. We were staying on my uncle’s boat and it was a lot colder than I had
planned for so my mother and I stopped at the Wal-Mart near the marina. We
stopped by the blankets section and that particular little blanket just felt
right. I love the feel of fuzzy things against my skin. My favourite colour is
green and the blanket was the perfect size for me to wrap myself in for the
night. It continues to be my favourite blanket to this day.
No comments:
Post a Comment