Implementation Evaluation Control

Price

The price for the bears runs on average $20. The amount an individual donates is up to them. All the money raised from donations will go into getting the bears, fuel for transporting them, and further advertising for the foundation.

Distribution

Promotion

In promoting the Everyone Deserves a Snuggly Foundation, we will be placing posters in the Kohl's stores. We will be Tweeting regularly about events where donations can be made or bears can be distributed. The blog for the foundation will be updated with photos of previous events to encourage potential donors and helpers to participate in future events.

Product

Target Market Strategy

Situation or SWOT Analysis

Objectives

Business Mission Statement

The “Everyone Deserves a Snuggly” Foundation will be providing teddy bears or other stuffed animals to orphans and children in foster care. The animals will be passed out by volunteers who donate their time to taking the bears and personally handing them to each child. We will begin with a small number of animals donated by individuals in the community. As the foundation develops, more animals will be donated and the number of children we are able to donate to will grow. Further reaching into the community will be achieved through the development of the foundation and research into the areas that need our help.

Wk. 7 EOC: The Pitch

To give orphans and children in foster care a teddy bear of their own to keep with them forever. The "Everyone Deserves A Snuggly" Foundation would team up with a local Las Vegas orphanage or foster care system to deliver the teddy bears that are donated. The bears would be procured through donations made in store at Kohl's. There will be bins in the stores where people can drop of new stuffed animals to be donated.

Suggestions, Questions, Compliments

Guest.Services@buildabear.com

Our Mailing Address

Build-A-Bear Workshop
1954 Innerbelt Business Center Drive
Saint Louis, MO 63114