Wk. 10 EOC: What are the benefits vs. the features?

The benefits of donating to the "Everyone Deserves A Snuggly" Foundation are the knowledge that you've given a child a joy that will be with them forever. Meet ups for distribution will bring that knowledge to the individuals personally and they will get to experience the joy the child feels at being given a friend. 

"A product is more than a simple set of tangible features. Each product or service offered to customers can be viewed on three levels. The core customer value consists of the core problem-solving benefits that consumers seek when they buy a product. The actual product exists around the core and includes the quality level, features, design, brand name, and packaging. The augmented product is the actual product plus the various services and benefits offered with it, such as a warranty, free delivery, installation, and maintenance." - Marketing An Introduction Armstrong/Kotler pg. 238

The features of the products will be

EOC Wk. 9: 3 Great Mission Statements

"Users on ThisIsLife.com will also be able to post about incidents that have affected their life in a positive/negative way, the intention is that when the user posts they will feel less alone and know that other people are affected by almost the same things." - Ryne Colquitt  

http://independentlivin.blogspot.com/search/label/Final%20Project

"The mission of Beauty and the Bully is "To spread the word of the seriousness of bullying. Our mission is to inspire youth to speak only kind words, and teach that it takes a kind heart and mouth to be truly beautiful." - Hayley Herdman

http://byhaleyblaine.blogspot.com/search?updated-max=2012-08-29T21:03:00-07:00&max-results=7

"When people get together they can accomplish many things that are simple and viable at the same time." - Ryan Torrisi 

http://marketingryan.blogspot.com/search?updated-max=2012-09-05T17:56:00-07:00&max-results=7 

I find the preceding mission statements to be strong because they state what they plan on doing with their business in just a few words. Their statements are based off of sound advice and strong reasoning. The causes each of the individuals has chosen to work with are also close to my heart and are things I would feel good about supporting.

BOC Wk. 9: Top Hits

According to Billboard.com, the number one song of the summer was "Call Me Maybe" by Carly Rae Jepsen.
"YouTube, Twitter and Facebook are now record labels’ textbook tools for starting a marketing campaign, and if the numbers there are big enough, they can be used in pitches to radio and television programmers." - New York Time http://www.nytimes.com/2012/08/22/business/media/how-call-me-maybe-and-social-media-are-upending-music.html

The second was "Payphone" by Maroon 5 featuring Wiz Khalifa.

Third was "Somebody That I Used To Know" by Goyte featuring Kimbra.

Fourth was "Wide Awake" by Katy Perry.

Fifth was "Lights" by Ellie Goulding.

Implementation Evaluation Control

Price

The price for the bears runs on average $20. The amount an individual donates is up to them. All the money raised from donations will go into getting the bears, fuel for transporting them, and further advertising for the foundation.

Distribution

Promotion

In promoting the Everyone Deserves a Snuggly Foundation, we will be placing posters in the Kohl's stores. We will be Tweeting regularly about events where donations can be made or bears can be distributed. The blog for the foundation will be updated with photos of previous events to encourage potential donors and helpers to participate in future events.